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CPSA Drought Crisis Campaign Kicks Off This Week

The CPSA drought crisis information and awareness campaign, dubbed “Let’s Pool Together,” kicks off at a Sacramento area meeting Tuesday night at FPSIE and at the Western Pool & Spa Show this week in Long Beach.

After the driest year in California since 1895, the state is mired in what many predict is the worst drought in decades. Northern California appears the hardest hit, where mandatory water restrictions have been implemented in regions of Mendocino, Sacramento and Napa counties. Most bay area communities are experiencing 10 percent voluntary restrictions, including those dependent upon the Santa Clara Valley Water District, East Bay Municipal Utility District and San Francisco Public Utilities Commission. Although some Central Valley farms in Fresno and Kern counties are being forced to let crops die due to the water shortage, most Southern California counties are still in the phase of voluntary restrictions, but that may soon change. Despite recent rain showers across Northern California, the drought is far from over. As California moves into spring and summer, water shortages will be a leading statewide concern.

As previously reported, CPSA has formed a Drought Crisis Task Force to develop both proactive and reactive plans to defend the pool, spa and hot tub industry from unreasonable water use restrictions. These plans include a special fundraising effort to provide the resources to retain an issue management public relations firm to assist the association with this endeavor. Over $50,000 has been raised so far toward the goal of $200,000 required to fund this important effort. The CPSA has retained the prominent Sacramento PR firm – Miller Public Affairs – to assist with this endeavor.

The first order of business was to develop a water use fact sheet for pools and spas that would be employed to respond to water agencies, building officials, local public agencies and media reports. Door hangers and billing stuffers were also developed for use by the industry to inform California pool, spa and hot tub owners that they were already saving water in comparison to homes with grass landscaping and to inform them of steps they can take to conserve even more water. Our goal is to demonstrate that the industry is part of the solution, not part of the problem.

These documents, hot off the press, will be available at the Western Pool and Spa Show this week in Long Beach, California. In addition, speaker and media kits are in preparation as well as a micro web-site that will be devoted to drought materials, all under the “Let’s Pool Together” campaign theme.

If you are planning on attending the Western Pool & Spa Show in Long Beach this week, please mark your calendars to join us on Thursday, March 13th for our Kick-Off Reception officially introducing the California Pool & Spa Association (CPSA), formerly SPEC. The reception will be held from 5:00pm to 6:00pm in the Pacific Ballroom lobby area of the Long Beach Convention Center, immediately outside the entrance to the WPSS Exhibit Hall. All attendees and exhibitors are invited to attend and learn about the new benefits of CPSA membership and the association’s efforts to respond to California’s severe drought. We hope to see you there!

CPSA, the California Pool and Spa Association, serves as the statewide public policy representative for the pool, spa, and hot tub industry.  We advocate on behalf of industry interests before the California Legislature and state and local regulatory agencies, and for individual members dealing with enforcement issues.  Working daily on the industry’s behalf, we have an unmatched track record in successfully negotiating and fighting against unreasonable and costly legislation and for enforcement of unlicensed contractor laws.  CPSA promotes the highest standards of professional conduct in pool construction, service, and repair, and seeks to educate the public on the proper maintenance and safe use of swimming pools, spas, and hot tubs.  For nearly 40 years, CPSA has been the only organization registered to lobby at the State Capitol on behalf of the pool, spa, and hot tub industry.  CPSA is funded by membership dues and donations.  For more information on CPSA and legislation we are watching, call 916-447-4113.