916.447.4113 info@thecpsa.org

The CPSA Team

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Michelle Kavanaugh

Michelle Kavanaugh, Executive Director

After 13 years at the National Swimming Pool Foundation (NSPF), Michelle Kavanaugh accepted the Executive Director position at the California Pool & Spa Association™ (CPSA), effective January 1, 2019. As Mission Development Director of NSPF, Michelle successfully matched the training needs of those in the pool and spa industry with NSPF education, resulting in consistent growth for the foundation each year. Now, as Executive Director of CPSA, Michelle will navigate the industry in California to serve the members and help the organization thrive and expand. Michelle is committed to bringing value to the membership of CPSA by increasing membership benefits, supporting the industry through responsible government relations and helping the membership grow professionally. “When the result is a winning relationship for both parties, I feel fulfilled and delighted,” says Michelle. Email Michelle at mkavanaugh@thepsaalliance.org.


Chairman of the Board

Jerry Wallace  Swim Chem P.O. Box 41497 Sacramento, CA 95841 Phone: (916) 332-6111 Email: jerrywallace@sbcglobal.net

Vice Chairman

Greg Lacher  Pool Engineering 1201 N. Tustin Avenue Anaheim, CA 92807 Phone: (714) 333-7735 EmailgregL@pooleng.com

Past Chairman

Mike Geremia  Geremia Pools, Inc. 7901 14th Avenue Sacramento, CA 95826 Phone: (916) 914-7800 Email:mikeg@geremiapools.com


Michael McDonell  7 Wayne Court Sacramento, CA 95829 Phone: (916) 388-2000 Email: mmcdonell@adamspool.net

Director of Government Relations

John Norwood Managing Partner, Norwood Associates LLC and Counselor At Law – 915 L Street, Suite 1110 Sacramento, CA 95814 Phone: (916) 447-4113 Mobile: (916) 225-8585 Email: jnorwood@nalobby.net

Mr. Norwood is one of California’s top legislative advocates and principal of Norwood Associates considered the leader in the state’s insurance, financial services, and small business sector, representing a blue chip list of business, insurance, and financial clients. His career has spanned more than 35 years in various capacities representing clients before the California Legislature and regulatory agencies. During that time, Mr. Norwood was one of the chief lobbyists for the California Manufacturers Association; founded and managed the Sacramento law and lobbying office of Heron, Burchette, Ruckert & Rothwell; a national political firm. Mr. Norwood has been the Managing Partner of Norwood Associates, LLC since 1990, representing numerous clients before the California Legislature and regulatory agencies.

One of the most experienced lobbyists in Sacramento, Mr. Norwood has earned a reputation as an expert in government relations, with access on both sides of the political aisle. In 1980 the California Journal named him “one of the rising stars in the lobbying business.” In 2004, the Los Angeles Times stated: “for three decades Norwood has been in the middle of the scrum in most major insurance struggles in California.” California’s leading political magazine, Capitol Weekly, named him the “Most Trustworthy” lobbyist as a result of their 2010 poll of legislators and chiefs of staff. His successes include hard-fought campaigns amending California’s insurance rate regulatory statutes, reforming California’s insurance agent and broker licensing laws, obtaining numerous amendments to California’s privacy law for various clients, rebuffing challenges to title insurance and home warranty statutes, defending against amendments to California’s franchise law as well as laws and regulations governing contractors and the swimming pool and spa business.

Mr. Norwood graduated from California State University, Sacramento with a Bachelor’s Degree in Government. He earned his Juris Doctor degree from the University of the Pacific, McGeorge School of Law and is an active member of The State Bar of California.

Erin K. Norwood Partner, Norwood Associates LLC and Counselor At Law – 915 L Street, Suite 1110 Sacramento, CA 95814

As a partner of Norwood Associates, Ms. Norwood coordinates all legislative efforts for the firm – beginning with reading and evaluating every bill introduced each legislative year, establishing a priority list of bills for each client. She, along with the team, proposes a political strategy for advocacy before the Legislature and regulatory agencies on each client’s behalf.

As a lobbyist for the firm for over 15 years, Ms. Norwood represents all clients but focuses on legislation dealing with employment and labor, privacy and personal information/records, real estate, and legislative issues dealing with property and casualty insurance, and life and health insurance issues. She is well-regarded as a professional and effective advocate by her peers and by legislators and their staffs. Ms. Norwood is also well-versed in “grassroots” organization, providing counsel to clients with a specific need.

Ms. Norwood is a graduate of California State University, Sacramento with a Bachelor’s Degree in Communications Studies with an emphasis in Political Communications. Ms. Norwood also is a graduate from University of the Pacific, McGeorge School of Law with a Master’s of Science in Law.


Robert Rankin Poolcorp 245 West Baywood, Ste A Orange, CA 92865 Phone: (714) 288-6713 Email:robert.rankin@poolcorp.com
Aaron Grimes Pentair Pool 10951 W. Los Angeles Avenue Moorpark, CA 93021 Phone: 805-553-5057 Email:aaron.grimes@pentairpool.com
Steve Gutai Zodiac Pool Care, Inc. 2620 Commerce Way Vista, CA 92081 Phone: (760) 597-8123 Email:steve.gutai@zodiac.com
Randy Bauer Symphony Pools Inc. 4685 Runway Street, Unit P Simi Valley, CA 92627 Phone: (805) 584-9974 Email:randy@symphonypools.com
Fred Manno Hayward Pool Products, Inc. 2875 Pomona Blvd. Pomona, CA 91768 Phone: (909) 594-1600 Email:fmanno@haywardnet.com


Eric C. Nielson Annual Western Pool & Spa Show 7210 Jordan Avenue, B94 Canoga Park, CA 91303 Phone: (818) 710-1628 Mobile: (818) 577-0840 Email:poolshow@gmail.com
Jeff Mitchell CPSA Chapter Representative Dynasty Pools 23367 Casa Bonita Avenue Quail Valley, CA 92587 Phone: (951) 244-2994 Email: jeff@poolsbydynasty.com
Terry Snow IPSSA National Representative TLS Pool Service 1734 Sunnybrook Avenue Upland, CA 91784 Phone: (909) 982-9962 Email:tls_pools@verizon.net
Larry Caniglia, , CEO, Pool & Hot Tub Alliance  Email: larry.caniglia@nspf.org

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